The Newest Generation of Design
2016 was a landmark, transitional year in web design. The industry standard moved to mobile, responsive, design to read well on all devices—whether you access a website on a phone, computer, or iPad, all of the design elements shrink and expand.
Because we are a mobile industry it's often easier to read information on a scrolling one-page website than clicking through tabs and pages. As a result, design leans more towards stackable sections, including pictures, illustrations and small amounts of content.
Make it easy and accessible
As a whole, our lives move faster and faster—we review and receive more information than ever before, needing less with easy access. The challenges that brings to design in general is our need to compact and minimize content, while making our 'call to actions' easily accessible. Overall, our audience has less time and patience to click and search websites—'Making it easy and accessible' is the #1 directive in design.
The big questions
The primary questions that need to be easily answered in print and on the web, are:
- Who are you? — Your logo and tagline.
- What are you offering? — Your services and benefits.
- What makes you unique? — What sets you apart and makes you unique.
- What do you want me to do? — Your call to action.