How do you bring 'fun' to your brand essence?
Starting with a good set of ingredients makes it that much easier.
I recently worked with Chris and Jennie McDonald, owners of Lifespan Construction, to update the brand for their already-successful company. A couple of key elements that made all of the difference are:
Although their logo had served them well . . . we made a few updates; changed the colors, swapped out the graphic elements, and opted to keep the same font for brand continuity.
Their new tagline, nurture, inspire, quality – adds a sense of warmth and ease.
Their website is chockful of colorful, fun, pics; dogs, frogs, and family – bringing their site to life.
Adding a great online-project portfolio, pics of their crew, client testimonials, a fun "pssst . . . did you know?" blog campaign, along with the family dog, (he made two guest appearances), all help to nurture and inspire a sense of confidence and ease that truly represent Chris and Jennie's personalities and talents.
What a pleasure for me as well!
Visit Lifespan Construction online!