How do you bring 'fun' to your brand essence? Starting with a good set of ingredients makes it that much easier. I recently worked with Chris and Jennie McDonald, owners of Lifespan Construction, to update the brand for their already-successful company. A couple of key elements that made all of the difference are:
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Designing and collecting the parts and pieces (fonts, colors, graphics, pics) for Chris and Jennie's update was a bit like shopping for grandma's secret sauce recipe.
LOGO
Although their logo had served them well . . . we made a few updates; changed the colors, swapped out the graphic elements, and opted to keep the same font for brand continuity.
LOGO
Although their logo had served them well . . . we made a few updates; changed the colors, swapped out the graphic elements, and opted to keep the same font for brand continuity.
TAGLINE
Their new tagline, nurture, inspire, quality – adds a sense of warmth and ease.
Their new tagline, nurture, inspire, quality – adds a sense of warmth and ease.
PHOTOS
Their website is chockful of colorful, fun, pics; dogs, frogs, and family – bringing their site to life.
Adding a great online-project portfolio, pics of their crew, client testimonials, a fun "pssst . . . did you know?" blog campaign, along with the family dog, (he made two guest appearances), all help to nurture and inspire a sense of confidence and ease that truly represent Chris and Jennie's personalities and talents.
What a pleasure for me as well!
Visit Lifespan Construction online!
Their website is chockful of colorful, fun, pics; dogs, frogs, and family – bringing their site to life.
Adding a great online-project portfolio, pics of their crew, client testimonials, a fun "pssst . . . did you know?" blog campaign, along with the family dog, (he made two guest appearances), all help to nurture and inspire a sense of confidence and ease that truly represent Chris and Jennie's personalities and talents.
What a pleasure for me as well!
Visit Lifespan Construction online!