Annual reports are a good opportunity to look back over the last year and assembly all of the facts and figures of what you've offered. The question often arises, "What's the best way to offer our information to our audience?"
Most folks are going digital these days and hosting their annuals reports on their website. That's a good choice; it saves paper and is easily accessible to everyone.
Adding a postcard as a handout or mailer, announcing your annual report directs folks to your website and covers all of the bases!
The Annual Report for the Washington Coalition of Sexual Assault Programs uses a combination of info graphics, silhouette images and QR codes to share their information. They feature quotes from their programs and hyperlinks to their social sites.
Read their report online . . .
Debi Bodett is an independent graphic designer for print + web.