Creating a sense of elegance on the web is similar to 'getting dressed for the occasion'. You start by pooling your resources; dress, shoes, and accessories. With any luck, you're dressed to the nines when you step out the door.
On the web, it's the combination of colors, layout, messaging . . . but, most importantly, it's the quality of photos. I often say, "A website builds itself with great photos to work with."
I recently worked with Dee Zehnder Ruggierllo, owner of Rapunzel's bu-tek in Frankenmuth, Michigan. Our goal was to rebrand her web presence and bring a sense of 'style and elegance' to her audiences' experience. We met over the summer and designed a 3-stage plan to implement over the coming year.
- Change her business name from Rapunzel's Unique Gifts and Yarn to Rapunzel's bu-tek, to better reflect her offerings.
- Rebrand her website, setting the stage to expand in the future and offer selected products for each of her collections.
- Incorporate her new brand messaging into her already existing retail store through custom product lines and print materials.
After our meeting, Dee returned home in search of the perfect photographer. She hired local photographer, Cassie Nicole Photography and Design, and pulled in her niece as a model. Skill, talent and beauty created the priceless photo resources that became the foundation of her new rebranding.
As we move into 2014, Dee is holding the vision when she shops the world market place. She's keeping her eye out for those unique one-of-a-kind products as featured treasures for her collections on her website. She'll keep us posted through her newsletter and Facebook page. If you want to stay informed about those unique treasures, you might want to join her list! [wink]
Visit Rapunzel's bu-tek online!