When artists sell their work through galleries, it's a great idea to offer galleries a point of purchase (POP) card that travels with each purchase. POP cards carry 'their story' and visuals of their work out into the world. In essence, it's a tangible signature.
We've heard the phrase, "All roads leads to Rome." A POP card is kind of like leaving bread crumbs on the trail–leading folks who purchase art through galleries, back to the artists who created it.
Debi Bodett is an independent graphic designer for print + web.