In this brief clip, Mark Parker, President & CEO of Nike, summarizes the importance of design to any brand or company: because "the world doesn't need more mediocre product."
Most noteworthy of mention . . .
"It's really about making sure that you're creating the future, you're thinking about what's possible. You're not just rehashing what already exists. It's all about creating products and services that really excite and delight the consumer."
It's all about creating
Debi Bodett is an independent graphic designer for print + web.