Emails that look awesome
We joined forces with the talented crew from Really Good Emails to take the guesswork out of designing an excellent email with this email design guide and checklist that’ll make every email you send more awesome.
In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.
Is longer better?
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines, which is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.
What about symbols in subject lines?
Things to keep in mind
Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji, meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment is expressed in both versions.
In addition, for Inbox by Gmail, it’s currently not possible to insert emoticons in Inbox messages using the browser versio
Stop thinking of emails as one-to-many and think about them as one-to-one—where each email is customized to each subscriber.
We’re big fans of the inverted pyramid model. It’s essentially a framework for structuring the elements of your email campaigns (headers, imagery, buttons, etc) so they work together to draw people in, deliver the key messages of your campaign and get them to click-through.