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Weebly Tutorial

4/8/2020

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By Quang Tran, of baamboo studio
Baamboo studio is a trusted partner in my website design industry. Many, if not most of my websites are designed using their custom templates to elevate the design. Quang Tran of baamboo has put together a comprehensive Weebly Tutorial that helps demystify the steps for designing a Weebly website.
Whether it’s sharing your words and ideas or selling your products, one thing is pretty apparent. If you want to effectively reach your audience, online is where you need to be. Moreover, what better way to establish your presence online than to building an outstanding Weebly business site or Weebly online store or blog?

Now, we know what you’re thinking. You don’t have programming, coding, or any website-building knowledge. How are you going to come up with a website, let alone a brilliant one? Well, that’s where this Weebly tutorial comes in.

A Step-by-Step Guide
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Social Media & Video Sizes 2020

12/6/2019

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BY JAMIE
MAKE A WEBSITE HUB

“The 2020 Social Media Image Sizes Guide”
below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization.

This year I’ve added in two new platforms to the list. With the growing popularity of  Chinese social media networks, it’s only right that I include WeChat and Weibo.

I’ve also added in Ello social media image sizes as well, as I know a few of you guys are starting to use that platform more and more.

Also this graphic displays specific dimensions and we have also added some very quick tips and insights to help you make your mind up on what photo to use on what social media platform.

I hope you find this graphic as useful as the last few I did in 2015, 2016, 2017, 2018 and 2019

DOWNLOAD THE NEW 2020 PRINT READY PDF

“2020
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4 Weebly SEO Features

9/24/2019

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An excellent blog by Weebly to maximize the SEO settings on your website.
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Search Engine Optimization (SEO) might feel like a confusing game with too many rules to rank highly for any search terms you consider important to your business. And there are tons of websites all claiming they contain the best secrets to guarantee increased traffic and search rankings. But as with most things in life, SEO is best tackled one step at a time.

The first step? Putting Weebly's many simple and powerful SEO features to use.

Page Titles & Descriptions
Page titles and descriptions appear directly in search results when someone finds your site on a search engine, giving you a great opportunity to influence searchers to visit your site. These also provide you with the ability to use search phrases you'd like to rank for. For example, let’s say you own a business in Oakland called Rockridge Bakery that has been around since 1972.

Page title: About Rockridge Bakery: Serving Oakland since 1972

Page description: Rockridge Bakery is a family-owned bakery and cafe that has been part of the North Oakland community since 1972.

The option to add Titles and Descriptions can be found in the same place as the permalinks discussed next.

Page Permalinks
Every page on your site has a name that you provide (separate from the title noted above), and this name is used by default to both generate your navigation and to create links for each individual page. You'll generally want to keep these names short and to the point for navigation purposes: Contact, About, Store, etc. And when you do this it also means that you end up with very short links: mysite.com/about, mysite.com/contact, etc.

The thing about using these short names for your links is that you're missing a valuable opportunity to use those links to highlight how you'd want them to be found via a search, since search engines take those names into consideration when ranking your site.

So for your About page, you could be more descriptive for your permalink (about-the-rockridge-bakery-team).
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To change your permalinks go to Pages and click the page you'd like to change. Then choose the SEO Settings options for that page and enter a Page Permalink in the provided box. You'll need to Publish your site for the change to take effect.

And don't go overboard. Still try to keep your permalinks to five or six words.

The Header & Footer Code
The header and footer code are for HTML or JavaScript code. A very important SEO step you can take that involves the Header Code is submitting and verifying your site with Google Search Console. See Weebly's detailed guide on how to do just that.
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301 Redirects
If you're moving a site from another host to Weebly, ideally you don't want to lose all the search engine history and optimization you gained from your time with that site. And, thankfully, there's a way to redirect both traffic and search engines from your old pages to your new ones within Weebly using the 301 Redirects feature.

This option is found under Settings > SEO in the editor, at the very bottom of that page. All you need do here is enter the page permalink from the old site and select which new page that should point to in the new one. Then Save.
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That's it. Once you Publish your site, all those old pages will redirect to the new ones so that you continue to get value from them. But note that this is only works if you're using the same domain with Weebly as you were using at your previous host. Weebly's article and video explain this in detail.

Once you get these basic Search Engine Optimizations in place, you'll be well on your way to seeing your site ranking much higher in search results. Next up, read a more advanced SEO guide like Are the Right People Searching for You? or How to Create a Perfectly Optimized Page.

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25+ Common SEO Mistakes

9/19/2019

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Make it easy to be found online

Implement the best search engine optimization (SEO) practices to ensure your target audience can find your site/brand easily online. A website without proper optimization minimizes traffic and revenue. For those who are new to the online world of SEO it may seem like a complex and daunting task, because SEO is comprised of numerous on-page and off-page techniques that change frequently.
 
If you're undertaking the task of optimizing your website by yourself, use the infographic below for the top SEO mistakes to avoid to guide you to optimize your website for users as well as search engines. More importantly, this checklist can help you to steer clear from the redundant and black hat SEO techniques that can penalize your website.

Read the full article on "25+ Common SEO Mistakes That Are Killing Your Website" by Sudhir Brushan of Hosting Clues.

About the author

Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest 
Common SEO Mistakes Infogrpahic
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7 Trends for Digital Marketing

4/19/2019

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Serpwatch
The digital world is becoming more and more competitive with each passing day. This means that businesses need to stand out to remain relevant in the long run. In order to make your marketing campaigns successful and effective, you must consider these trends during the planning process.

Marketing trends dictate the shape of the digital landscape, so knowing them is crucial. You might find that your website’s content and SEO strategy, for instance, is not working as efficiently as before. This could be due to consumers’ evolving preferences of consumers or a change in the search engines’ algorithms.

For you to retain your competitive edge against thousands of competitors, you need to know the latest trends and updates that can help improve your marketing strategy in 2019 and beyond. This is what the talented team from Serpwatch aimed for creating an infographic detailing the trends, facts, and statistics on 7 digital marketing channels and showing every savvy marketer the tactics that work today.

On the whole, knowing and implementing the current digital marketing trends into your strategy can usher in a wealth of benefits:
  • Being aware of the latest marketing trends can help hone your campaigns. It will enable you to incorporate the tricks that deliver optimum results, whether it’s increasing your website traffic, engaging your customers, or increasing your conversion rate.
  • These marketing trends provide valuable insight into your target market, tapping into their preferences and delivering what they need.
  • You’ll learn the latest tools and technology that govern many digital marketing channels which, in return, can put you ahead of your competitors.
  • By implementing these digital trends, you’ll be able to widen profit margins and achieve your business goals.
If you need to step up your 2019 digital marketing strategy game, then the following infographic is just what you need to get you started.
“7
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15 Web Design Trends 2018

12/20/2018

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15 Web Design Trends 2018 (Infographic)
by Raj Vardhman
September 11, 2018
“Social
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Take a step and make something beautiful

9/13/2018

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How could you resist?

Make Something Beautiful

PIXLR

Two great online photo editing apps in one.
  1. EDITOR for those who are looking for a Photoshop alternative.
  2. EXPRESS for a quick editing tool.
PIXLR

canva

They make it easy to create beautiful designs + documents.
Canva

fotor

Simple yet powerful, fueled by creation.
fotor

design wizard

Create impressive designs quickly & easily.
Design Wizard

If not today, bookmark them for tomorrow.

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DENALI Artists

6/15/2018

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All in a day's work

"All in a day's work," means something different for everyone. In my case, nearly every project I work on, whether it's for print or web, is unique from the last.

Each project is defined by the people I work with; what they love and what inspires them. Some stand out as spectacular and I'm often whelmed with gratitude somewhere mid-process with all that's been done before it 'hits my desk'.

I'm not sure I've ever actually met Margo Klass, a Fairbanks, Alaska artist. Although certainly I've been an admirer of her work for many years and we've worked together on several projects over time.

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Margo contacted me in January about working together to design a booklet for a collaboration with artists. It's six months later and we just sent it off to the printer.

I've included a snippet of the introduction along with the booklet to share. It's worthy of spending some time to take a look.
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Introduction

DENALI Artists Respond to Music Inspired by Wilderness was conceived at the confluence of two languages—music and visual art. Elements Artist Group, six artists anchored in Alaska, created eighteen pieces of art in collaboration with nine composers from Composing in the Wilderness 2017. Each piece of art is a personal response to a musical composition. The idea for the project was sparked in 2015 by a painting Elements artist Mary Bee Kaufman rendered while listening to music written by Christina Rusnak. Their successful collaboration resonated with fellow Elements artists who were eager to explore a new challenge—making art in response to music inspired by a place they love, Denali National Park. Stephen Lias, Composing in the Wilderness Director, shared the proposal with his musicians and they enthusiastically said, “Yes!” The generous support of a Community Arts Development Grant from the Alaska State Council on the Arts helped fund the project.

Composers shared their music, scores, ideas, and information about specific locations that kindled their inspiration. Elements artists have all experienced the transformative potency of living, working, traveling, or being an Artist in Residence in Denali Park. They have personal knowledge of its unique landscape, flora and fauna, weather and soundscapes. Their connections to this rare wilderness, along with knowledge of specific places influenced their responses—the colors, textures, shapes, and images they chose.
Read More
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TAKE A LOOK
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GDPR Responsibilities

6/2/2018

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June 2, 2018
We're sure you've heard a lot about GDPR recently and you've likely received many emails about updates and privacy changes in the last few weeks. Since GDPR obligations can seem a bit confusing, Weebly has created a document to help explain the responsibilities of website owners under GDPR.

Your Responsibilities Under GDPR
If you are doing business with or collecting any kind of personal data from individuals located in the European Union, you will need to be compliant with the new General Data Protection Regulation (GDPR) that went into effect on May 25, 2018. To assist you with these changes, Weebly has added tools like an improved cookie notification banner and a privacy policy generator.

Tools

Privacy Policy Generator
Weebly's new privacy policy generator is a great tool and not just to current Weebly users, but to any website owner to utilize as part of the process to become GDPR compliant. All it takes is a few simple fields and a custom privacy policy is ready in seconds.
Privacy Policy Generator
Cookie Notification Banner for Weebly Published Sites
Weebly has released an improved cookie notification banner for Weebly published sites. This can be very useful to help your site better comply with EU laws.
Cookie Banner
Disclaimer
Please note that the information provided in Weebly's FAQ and this blog is for general informational purposes only and does not constitute legal advice; it has not been prepared with your specific circumstances in mind and therefore may not be suitable for use in your business. By relying on the information contained in the Weebly FAQ and this email, you assume all risk and liability that may result.

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Why SSL?

5/31/2018

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Did you know?

Did you know that starting in July, Google Chrome will display a prominent "Not Secure" notification for all websites without SSL (Secure Sockets Layer) protection? So visitors will immediately see whether their submitted data, like passwords and credit card information, is encrypted or not.
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The Purpose of using SSL Certificates

SSL is the backbone of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users' personal information.

SSL Encrypts Sensitive Information

The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
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SSL Provides Authentication

In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information.  It is only possible to avoid this by using a proper Public Key Infrastructure (PKI), and getting an SSL Certificate from a trusted SSL provider.

Why are SSL providers important?
Trusted SSL providers will only issue an SSL certificate to a verified company that has gone through several identity checks. Certain types of SSL certificates, like EV SSL Certificates, require more validation than others. How do you know if an SSL provider is trusted? You can use our SSL Wizard to compare SSL providers that are included in most web browsers. Web browser manufactures verify that SSL providers are following specific practices and have been audited by a third-party using a standard such as WebTrust.

SSL Provides Trust

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you a trust seal that instills more trust in your customers.
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HTTPS also protects against phishing attacks. A phishing email is an email sent by a criminal who tries to impersonate your website. The email usually includes a link to their own website or uses a man-in-the-middle attack to use your own domain name. Because it is very difficult for these criminals to receive a proper SSL certificate, they won’t be able to perfectly impersonate your site. This means that your users will be far less likely to fall for a phishing attack because they will be looking for the trust indicators in their browser, such as a green address bar, and they won’t see it.

SSL is required for PCI Compliance

In order to accept credit card information on your website, you must pass certain audits that show that you are complying with the Payment Card Industry (PCI) standards. One of the requirements is properly using an SSL Certificate.

Disadvantages of SSL

With so many advantages, why would anyone not use SSL? Are there any disadvantages to using SSL certificates? Cost is an obvious disadvantage. SSL providers need to set up a trusted infrastructure and validate your identity so there is a cost involved. This has been alleviated by increased competition in the industry and the introduction of providers like Let's Encrypt. Performance is another disadvantage to SSL. Because the information that you send has to be encrypted by the server, it takes more server resources than if the information weren’t encrypted. The performance difference is only noticeable for web sites with very large numbers of visitors and can be minimized with special hardware in such cases.

Overall, the disadvantages of using SSL are few and the advantages far outweigh them. It is critical that you properly use SSL on all websites. Proper use of SSL certificates will help protect your customers, help protect you, and help you to gain your customers trust and sell more.
This information is provided by SSL Shopper. Read the full article online:
SSL Shopper
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Weebly Help Center

Weebly provides directions on how to add an SSL Certificate to your Website.
Weebly Help Center
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    Debi Bodett is an independent graphic designer for print + web.

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