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7 Trends for Digital Marketing

4/19/2019

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Serpwatch
The digital world is becoming more and more competitive with each passing day. This means that businesses need to stand out to remain relevant in the long run. In order to make your marketing campaigns successful and effective, you must consider these trends during the planning process.

Marketing trends dictate the shape of the digital landscape, so knowing them is crucial. You might find that your website’s content and SEO strategy, for instance, is not working as efficiently as before. This could be due to consumers’ evolving preferences of consumers or a change in the search engines’ algorithms.

For you to retain your competitive edge against thousands of competitors, you need to know the latest trends and updates that can help improve your marketing strategy in 2019 and beyond. This is what the talented team from Serpwatch aimed for creating an infographic detailing the trends, facts, and statistics on 7 digital marketing channels and showing every savvy marketer the tactics that work today.

On the whole, knowing and implementing the current digital marketing trends into your strategy can usher in a wealth of benefits:
  • Being aware of the latest marketing trends can help hone your campaigns. It will enable you to incorporate the tricks that deliver optimum results, whether it’s increasing your website traffic, engaging your customers, or increasing your conversion rate.
  • These marketing trends provide valuable insight into your target market, tapping into their preferences and delivering what they need.
  • You’ll learn the latest tools and technology that govern many digital marketing channels which, in return, can put you ahead of your competitors.
  • By implementing these digital trends, you’ll be able to widen profit margins and achieve your business goals.
If you need to step up your 2019 digital marketing strategy game, then the following infographic is just what you need to get you started.
“7
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Amazing Circles

3/9/2019

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What are they?

Amazing circles are altered images made through a few simple steps in Photoshop. Many interested photographers joined the Amazing Circles Flickr group, started in October, 2005 with 1,689 members and 13.2K photos uploaded. That's alot of circles!

Before and After

How to Make Amazing Circles

6 Simple Steps in Photoshop to Make Amazing Circles
Step 1:
Crop an image square

Step 2:

On the top menu bar:
a.  Select Filter
b.  Select Distort
c.  Select Polar Coordinates

Step 3:

Select Polar to Rectangle
(on the bottom)

Step 4:
On the top menu bar:
a.  Select Image
b.  Select Image Rotation
c.  Select 180˚

Step 5:

On the top menu bar:
a.  Select Filter
b.  Select Distort
c.  Select Polar Coordinates

Step 6:
Select Rectangle to Polar
(on the top)
How to Make An Amazing Circle
How to Make An Amazing Circle
How to Make An Amazing Circle
How to Make An Amazing Circle
How to Make An Amazing Circle
How to Make An Amazing Circle
How to Make An Amazing Circle
How to Make An Amazing Circle
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Download PDF

Note from the author


In the early 2000s I used to make amazing circles as a meditative sport to see what showed up. I set up an action in Photoshop and turned hundreds of photos into amazing circles with the click of a switch. Some turn out great, some not so great.

Between here and there I lost the simple steps on how to make them. I scoured the internet and finally found the steps and tucked a note in my computer. I put this blog together as a tribute to a process that was once meaningful and to make it easy for others to find the steps. It's a great Sunday-afternoon sport. You can download tons of free photos from photographers around the world to try it out @ unsplash.com
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15 Web Design Trends 2018

12/20/2018

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15 Web Design Trends 2018 (Infographic)
by Raj Vardhman
September 11, 2018
“Social
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Social Media Image & Video Sizes 2019

12/13/2018

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“Social
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Take a step and make something beautiful

9/13/2018

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How could you resist?

Make Something Beautiful

PIXLR

Two great online photo editing apps in one.
  1. EDITOR for those who are looking for a Photoshop alternative.
  2. EXPRESS for a quick editing tool.
PIXLR

canva

They make it easy to create beautiful designs + documents.
Canva

fotor

Simple yet powerful, fueled by creation.
fotor

design wizard

Create impressive designs quickly & easily.
Design Wizard

If not today, bookmark them for tomorrow.

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DENALI Artists

6/15/2018

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All in a day's work

"All in a day's work," means something different for everyone. In my case, nearly every project I work on, whether it's for print or web, is unique from the last.

Each project is defined by the people I work with; what they love and what inspires them. Some stand out as spectacular and I'm often whelmed with gratitude somewhere mid-process with all that's been done before it 'hits my desk'.

I'm not sure I've ever actually met Margo Klass, a Fairbanks, Alaska artist. Although certainly I've been an admirer of her work for many years and we've worked together on several projects over time.

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Margo contacted me in January about working together to design a booklet for a collaboration with artists. It's six months later and we just sent it off to the printer.

I've included a snippet of the introduction along with the booklet to share. It's worthy of spending some time to take a look.
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Introduction

DENALI Artists Respond to Music Inspired by Wilderness was conceived at the confluence of two languages—music and visual art. Elements Artist Group, six artists anchored in Alaska, created eighteen pieces of art in collaboration with nine composers from Composing in the Wilderness 2017. Each piece of art is a personal response to a musical composition. The idea for the project was sparked in 2015 by a painting Elements artist Mary Bee Kaufman rendered while listening to music written by Christina Rusnak. Their successful collaboration resonated with fellow Elements artists who were eager to explore a new challenge—making art in response to music inspired by a place they love, Denali National Park. Stephen Lias, Composing in the Wilderness Director, shared the proposal with his musicians and they enthusiastically said, “Yes!” The generous support of a Community Arts Development Grant from the Alaska State Council on the Arts helped fund the project.

Composers shared their music, scores, ideas, and information about specific locations that kindled their inspiration. Elements artists have all experienced the transformative potency of living, working, traveling, or being an Artist in Residence in Denali Park. They have personal knowledge of its unique landscape, flora and fauna, weather and soundscapes. Their connections to this rare wilderness, along with knowledge of specific places influenced their responses—the colors, textures, shapes, and images they chose.
Read More
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TAKE A LOOK
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GDPR Responsibilities

6/2/2018

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June 2, 2018
We're sure you've heard a lot about GDPR recently and you've likely received many emails about updates and privacy changes in the last few weeks. Since GDPR obligations can seem a bit confusing, Weebly has created a document to help explain the responsibilities of website owners under GDPR.

Your Responsibilities Under GDPR
If you are doing business with or collecting any kind of personal data from individuals located in the European Union, you will need to be compliant with the new General Data Protection Regulation (GDPR) that went into effect on May 25, 2018. To assist you with these changes, Weebly has added tools like an improved cookie notification banner and a privacy policy generator.

Tools

Privacy Policy Generator
Weebly's new privacy policy generator is a great tool and not just to current Weebly users, but to any website owner to utilize as part of the process to become GDPR compliant. All it takes is a few simple fields and a custom privacy policy is ready in seconds.
Privacy Policy Generator
Cookie Notification Banner for Weebly Published Sites
Weebly has released an improved cookie notification banner for Weebly published sites. This can be very useful to help your site better comply with EU laws.
Cookie Banner
Disclaimer
Please note that the information provided in Weebly's FAQ and this blog is for general informational purposes only and does not constitute legal advice; it has not been prepared with your specific circumstances in mind and therefore may not be suitable for use in your business. By relying on the information contained in the Weebly FAQ and this email, you assume all risk and liability that may result.

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Why SSL?

5/31/2018

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Did you know?

Did you know that starting in July, Google Chrome will display a prominent "Not Secure" notification for all websites without SSL (Secure Sockets Layer) protection? So visitors will immediately see whether their submitted data, like passwords and credit card information, is encrypted or not.
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The Purpose of using SSL Certificates

SSL is the backbone of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users' personal information.

SSL Encrypts Sensitive Information

The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
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SSL Provides Authentication

In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information.  It is only possible to avoid this by using a proper Public Key Infrastructure (PKI), and getting an SSL Certificate from a trusted SSL provider.

Why are SSL providers important?
Trusted SSL providers will only issue an SSL certificate to a verified company that has gone through several identity checks. Certain types of SSL certificates, like EV SSL Certificates, require more validation than others. How do you know if an SSL provider is trusted? You can use our SSL Wizard to compare SSL providers that are included in most web browsers. Web browser manufactures verify that SSL providers are following specific practices and have been audited by a third-party using a standard such as WebTrust.

SSL Provides Trust

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you a trust seal that instills more trust in your customers.
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HTTPS also protects against phishing attacks. A phishing email is an email sent by a criminal who tries to impersonate your website. The email usually includes a link to their own website or uses a man-in-the-middle attack to use your own domain name. Because it is very difficult for these criminals to receive a proper SSL certificate, they won’t be able to perfectly impersonate your site. This means that your users will be far less likely to fall for a phishing attack because they will be looking for the trust indicators in their browser, such as a green address bar, and they won’t see it.

SSL is required for PCI Compliance

In order to accept credit card information on your website, you must pass certain audits that show that you are complying with the Payment Card Industry (PCI) standards. One of the requirements is properly using an SSL Certificate.

Disadvantages of SSL

With so many advantages, why would anyone not use SSL? Are there any disadvantages to using SSL certificates? Cost is an obvious disadvantage. SSL providers need to set up a trusted infrastructure and validate your identity so there is a cost involved. This has been alleviated by increased competition in the industry and the introduction of providers like Let's Encrypt. Performance is another disadvantage to SSL. Because the information that you send has to be encrypted by the server, it takes more server resources than if the information weren’t encrypted. The performance difference is only noticeable for web sites with very large numbers of visitors and can be minimized with special hardware in such cases.

Overall, the disadvantages of using SSL are few and the advantages far outweigh them. It is critical that you properly use SSL on all websites. Proper use of SSL certificates will help protect your customers, help protect you, and help you to gain your customers trust and sell more.
This information is provided by SSL Shopper. Read the full article online:
SSL Shopper
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Weebly Help Center

Weebly provides directions on how to add an SSL Certificate to your Website.
Weebly Help Center
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Privacy Policy

5/21/2018

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Privacy Policy

Do you have a website?

Have you noticed that everyone is updating their privacy policy?

​There's a reason for that.

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WEEBLY UPDATE
Weebly
May 18, 2018
Weebly is committed to helping people create great websites and online businesses. As part of our growth and in support of the upcoming General Data Protection Regulation (GDPR), we’re launching new tools and features and updating our Privacy Notice.

Here’s what we’re working on:

Improved GDPR Privacy Notice. The upcoming General Data Protection Regulation places new obligations on organizations that process EU personal data. As a result, we’re updating our Privacy Notice and Terms of Service to better explain our relationship with you. We’re making our Privacy Notice clearer by defining key terms, describing our data processing practices and including examples showing how Weebly implements this Policy. We’ll let you know when it’s available online for you to review.

Helping you towards compliance on your Weebly website.
  1. We have published content to help you understand and prepare for GDPR.
  2. We’ll be providing you with an updated cookie banner to display on your website and have added a privacy policy generator that you can utilize as part of your process to become GDPR compliant.
  3. We are also creating a process to help you respond to individual rights requests.
We will be sending out more information in the upcoming weeks, so stay tuned. If you have questions, please reach out to us at hc.weebly.com.

We hope these updates will help make creating and using your website or online store easier. Please note that nothing in this notice constitutes legal advice.
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ACTION REQUIRED

Privacy Policy Generator

Free Privacy Policy Template
  • Build trust with customers. Let them know that you care about protecting their private information.
  • Make sure you're following the law. If you're collecting any personal data, a privacy policy is required.
  • A privacy policy helps you avoid legal fines.
It's easy to generate your privacy policy.
Create Your Policy
This makes my head hurt. Will you do it for me?
Yes! Learn More
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I asked Debi to update my privacy policy because I knew that the privacy policy issue was not one that was just going to go away. It felt worth the small amount of money that it would take to bring my website into compliance and up to date.

Updating my privacy policy also gives me the flexibility to grow my online presence in a way that I may not be anticipating now but that may surface in the years to come.

Debi made the process easy and was thorough in her approach to this issue. It just seemed like a no brainer to me and I am happy with how Debi approached this for me and for my business.

Jillian Ayer
Jillian Ayer
J. Ayer Massage
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GOOD IDEA
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Take a moment and subscribe to Weebly's blog for the latest news and inspiration.

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What's a Privacy Policy?

4/4/2018

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Online Shopkeepers
Using a clear, well-thought-out, and easy to find privacy policy establishes trust with customers. Why? Because once they know you'll protect their data, they may be more likely to buy — and to tell their friends to buy, too.

It's also the law. A good privacy policy should ideally include some explanation for why you're using the data you're using, the steps you take to protect such data, and how a customer can contact you if they have questions or concerns. To help you get started, Weebly has created a privacy policy template. Here's how to do it if you take the tougher road of writing it all yourself.

What's Required
Let's start with the sorts of data that's personally identifying:
  • Names
  • Email addresses
  • Location (city, town, state, street address)
  • A Social Security number
States and foreign countries can also have additional privacy requirements, so make sure that your policy is comprehensive. Spending an hour or two studying the requirements is better than suffering a fine; TermsFeed has a free privacy policy tutorial if you've no idea where to start.

Best Practices to Put in Place Today
Once you've studied the requirements and have an idea for what you have to say to meet legal requirements, take these steps to make sure your customers know they'll be well-protected when shopping at your eCommerce site:

  1. Create a new page to include your policy. Including privacy policy text as "fine print" at the bottom of your store's home page won't do anything to engender trust. Choose instead to have a distinct page where your policy is spelled out in plain language.
  2. Link to it from your homepage. You can use the homepage of your store to highlight your privacy policy, just don't do it in a way that leaves shoppers squinting. Instead, include a link in the navigation to your new page. Make it obvious and easy to click.
  3. Use reassuring language. Once readers arrive, greet them with language that's respectful and reassuring. Here's an overly simple example: "Thank you so much for shopping with us! We're glad you're here! Please let us know if you have any questions, and in the meantime we want you know that we collect some personally identifying information such as [list everything here] to better serve you. We take the responsibility of protecting your data very seriously, which is why we [list steps taken to protect data here]. But again, if there's anything you need to know more about or simply have questions [include specific instructions for getting in contact here]. Thanks again for visiting!"
Privacy Policy
A privacy policy is an essential part of any eCommerce site.

Make yours distinct and easy to find, spelling out everything shoppers need to know on a separate page.

And make sure you use reassuring language. Shoppers don't just want to know you're protecting their data. They also want to know you've their best interests at heart.

Does your site have a policy yet? Getting started on one is easier than ever with Weebly's new privacy policy generator tool.

Nothing in this article constitutes legal advice. Please consult our Terms of Service, Privacy Policy, and our Privacy Policy Generator Disclaimer before using the templates.
Generate your free privacy policy at Weebly!
Privacy Policy
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