A Fun, Across-the-Board, Facelift

How do you bring 'fun' to your brand essence?
Starting with a good set of ingredients makes it that much easier.

I recently worked with Chris and Jennie McDonald, owners of Lifespan Construction, to update the brand for their already-successful company.  A couple of key elements that made all of the difference are:

1. Chris and Jennie are both confident, competent, fun by nature, and willing to 'push the envelope'.
   
2. Their company is up and running and already successful.

Chris and Jennie McDonald

Designing and collecting the parts and pieces (fonts, colors, graphics, pics) for Chris and Jennie's update was a bit like shopping for grandma's secret sauce recipe.

LOGO
Although their logo had served them well . . . we made a few updates; changed the colors, swapped out the graphic elements, and opted to keep the same font for brand continuity.

TAGLINE
Their new tagline, nurture, inspire, quality – adds a sense of warmth and ease.

PHOTOS
Their website is chockful of colorful, fun, pics; dogs, frogs, and family – bringing their site to life.

Adding a great online-project portfolio, pics of their crew, client testimonials, a fun "pssst . . . did you know?"  blog campaign, along with the family dog, (he made two guest appearances), all help to nurture and inspire a sense of confidence and ease that truly represent Chris and Jennie's personalities and talents. 

What a pleasure for me as well!
Visit Lifespan Construction online!

Click to enlarge