If nobody knows you exist, you don't have a brand. (No matter how great your logo is.) Learn how to make connections with customers, earn brand equity, and measure your progress online.
Once you have a community that trusts you, they'll purchase everything you put in front of them. — John Rampton, entrepreneur and connector
by Marc Cinanni, Typeform
Why do you get along with the people around you? Think of your friends, family, and colleagues. Why are you close? Why do they contact you? Why do you meet up?
Something you did, something you said, or something you responded to genuinely connected with them. You touched on an important value, and that laid the foundation for trust—the basis of any solid relationship.
I’m also sure of what you didn’t do. Which was rambling off a list of traits about yourself, or why you’re such a great person. Yet some people do that. Ever notice how you tend to avoid them?
Brands are exactly the same.
Take milk for example…
You're in trouble if customers can't place your brand on the map. The worst thing is to blend in with the rest. — Ewa Puchalska, outreach manager at GetResponse