Meaningful, well-written content is the starting point for all design. Design follows content. It sounds simple and I'll say it again, design follows content. Beautiful, functional, meaningful design is born from well-written content.
Pics, illustrations and graphics are designed to modify (enhance) content. Carefully selected and well designed, they help share your visual story seamlessly.
WRITING MEANINGFUL CONTENT
It's a lot to expect that everyone can write meaningful content. Sure, we've all written a few things over our lifetime, but it doesn't necessarily mean we're writers. Writers are artists. They see and hear things differently. Their job is to find the perfect words and edit them into beautifully written marketing messages.