"I'm not sure if I need a website. I'm not particularly looking for more clients. What is the value in having a website?"
These are questions folks ask me every week. The answer is tricky given my line of work. If you ask a fashion designer whether you need a handbag for every season, of course the answer would be "Yes!" I'd have to say I feel similarly – about websites and handbags!
Simple Marketing Concepts
I live under some rather simple marketing concepts:
show up, be visible, and of course, look good. Showing up in today's world means being available on the web. Many folks use the web as a phone book. The hard truth is, if they can't find you there, you don't exist. Or a little less dramatic might be, if you are on the web, you immediately have more credibility.
The short answer to the question, "Does everyone need a website?" is yes. Even if you're not currently selling or marketing your services or products, it's a service to everyone to have an online 'brochure.'
When you do have a website, hopefully you'll notice what a time-saving, useful tool it can be.
Some ideas for ways to use your website are
- Online portfolio
- Collecting information from your clients
- Building a contact database
- Keeping your services up-to-date
- Providing easy access to forms
Eileen Keller, MA LMHC
I recently had the pleasure of working with Eileen Keller, MA LMHC on her website. Although Eileen's practice is thriving, she wanted an online brochure for her counseling services. She also offers mindfulness classes and retreats. Her website is a reflection of herself through a simple, elegant design and color scheme.
Visit Eileen's website online!