Diane Gassman and I have worked together over time to develop her 'brand essence' through her website and print materials.
Several months ago we designed a standard horizontal 4" x 9" rack card, and flipped her logo on the right edge - just in case she ever wanted it to fit in a standard brochure holder.
Diane is 'on the move' and very creative! She found an 11" x 14" brochure holder at Office Depot and emailed me a pic with her phone!
We worked together to design the background insert and have it printed at our local Costco. She's ready for the weekend event and has added another piece to her 'marketing outfit'.