Stop Competing & Start Creating

I love Marie Forleo!

She just has good easy-to-hear advice. I subscribe to her YouTube channel and every now and then one of her videos catches my eye. This interview with Renée Mauborgne, author of "Blue Ocean Strategy", is inspirational if you have a few minutes to watch and listen.

What we found is that in looking, most companies are all focused on competing against one another in existing industries.

The problem is supply exceeds demand, so margins are tight, growth is limited. And so what happens, it becomes what we think of as this bloody red ocean.

But what we saw is that the companies that are successful, like Marie TV, they’re not competing and doing what everyone else is doing. They’re creating new markets. And there is no competition out there, and therefore, they have strong profit and growth. We call those blue oceans because they’re wide open and unexplored.

— Renée Mauborgne

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