What we found is that in looking, most companies are all focused on competing against one another in existing industries.
The problem is supply exceeds demand, so margins are tight, growth is limited. And so what happens, it becomes what we think of as this bloody red ocean.
But what we saw is that the companies that are successful, like Marie TV, they’re not competing and doing what everyone else is doing. They’re creating new markets. And there is no competition out there, and therefore, they have strong profit and growth. We call those blue oceans because they’re wide open and unexplored.
— Renée Mauborgne
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— Marie Forleo