Folks often ask, "What is a brand?" Or they'll say, "I need a brand," without actually knowing what they're asking for. But for sure, everyone thinks it's at the very least, a swanky logo and a meaningful tagline. It might be similar to how I feel when I say, "I need an accountant," thinking surely they perform magic with numbers, right?
Anyone who has started down the road of asking themselves, "What is my brand?" has considered many possibilities. I ran across a slideshare produced by Darwin Brand Consultants who made a pretty good effort at defining just what that is. It's worth the click and read.
Anyone who has started down the road of asking themselves, "What is my brand?" has considered many possibilities. I ran across a slideshare produced by Darwin Brand Consultants who made a pretty good effort at defining just what that is. It's worth the click and read.
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