Let's start with the sorts of data that's personally identifying:
- Email addresses
- Location (city, town, state, street address)
- A Social Security number
Best Practices to Put in Place Today
Once you've studied the requirements and have an idea for what you have to say to meet legal requirements, take these steps to make sure your customers know they'll be well-protected when shopping at your eCommerce site:
- Use reassuring language. Once readers arrive, greet them with language that's respectful and reassuring. Here's an overly simple example: "Thank you so much for shopping with us! We're glad you're here! Please let us know if you have any questions, and in the meantime we want you know that we collect some personally identifying information such as [list everything here] to better serve you. We take the responsibility of protecting your data very seriously, which is why we [list steps taken to protect data here]. But again, if there's anything you need to know more about or simply have questions [include specific instructions for getting in contact here]. Thanks again for visiting!"
Make yours distinct and easy to find, spelling out everything shoppers need to know on a separate page.
And make sure you use reassuring language. Shoppers don't just want to know you're protecting their data. They also want to know you've their best interests at heart.