I work with some basic 'rules of thumb' in helping folks develop their marketing message.
TIP! It's all about THEM vs YOU.
Your marketing message should answer 4 simple questions:
- Who are you?
- What are you offering?
- What do you want me to do?
- Why does it matter? What sets you apart from the masses and makes you unique?
Your Sales Pitch Sucks! and what you can do about it.
The folks at Blue Lobster say it so well in their SlideShare presentation.
Great graphics, simple, easy to read. It's worth a moment to 'click and read'.